JEFF BARRETT, CEO

Jeff Barrett enters his 10th season with the Wilkes-Barre/Scranton Penguins and fifth as chief executive officer.

Barrett, 46, has been overseeing the team since May 1998 when he was named president of the American Hockey League franchise. He was promoted to his current position on March 5, 2004.

Barrett's duties with the Penguins include overseeing all operations, including fiscal management, sales, ticketing, marketing, advertising, sponsorship sales and communications. In addition, he also represents the Penguins in all league matters and is a member of the AHL's Board of Governors.

Under his direction and leadership, Barrett has built the Penguins from the ground up, and into one of the model franchises in the American Hockey League. But success didn't come overnight.

When he was named president of the Penguins in 1998, Barrett had little more than a year to get the franchise ready before the team took to the ice in October 1999. However, in that short period of time, he negotiated radio and television deals that put the team on prime media outlets, led a marketing campaign that made the Penguins visible throughout Northeastern Pennsylvania and guided the Penguins to the top of the league in ticket sales, with more than 6,500 full season ticket equivalencies.

For all of his efforts during the team's first four seasons, Barrett was named the 2002-03 recipient of the James C. Hendy Award, given annually to the AHL's Executive of the Year.

Before moving to Wilkes-Barre/Scranton, Barrett served as vice president of ticket sales for the Pittsburgh Penguins for two seasons (1996-1998). He also previously served as vice president and general manager of the Penguins' practice facility, ICEOPLEX at Southpointe, in Canonsburg, PA, and served as general manager of the Pittsburgh Stingers of the Continental Indoor Soccer League and the Pittsburgh Phantoms of Roller Hockey International.

Prior to joining the Penguins' organization, Barrett worked for Olympia Arena Corporation and was director of operations for Tiger Stadium, the former home of Major League Baseball's Detroit Tigers. He began his sports managerial career as assistant director and event coordinator at the Glens Falls Civic Center in upstate New York. His responsibilities included working closely with the arena's main tenant, the AHL's Adirondack Red Wings.

A native of Saugus, Massachusetts, Barrett received his Bachelor of Science in psychology from Providence College in 1984 and his Master's Degree in sports management from the University of Massachusetts-Amherst in 1987.

Jeff and his wife, K.J., have three children - sons Casey and Liam, and daughter Shannon.