In less than one full year, the Penguins’ Facebook page has seen growth of more than 38%, going from 14,493 likes on August 1, 2012 to 20,001 as of July 15, 2013. Since the start of the 2013 calendar year, the page has seen its likes grow by 23.1% (16,244 likes on January 1, 2013).
The Penguins’ Facebook page is among the most popular for American Hockey League teams, ranking seventh in total followers among the league’s 30 clubs.
The team’s Twitter account ranks second overall among AHL teams with 19,617 followers as of July 15, trailing only the Toronto Marlies.
The Penguins were recently recognized for their excellence in digital media at the AHL’s annual Team Business Services awards presentation, held at the league’s Board of Governors meetings.
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