WBS Executives

Jeff Barrett

Jeff Barrett has more than 20 years of experience in the areas of team and facility management, and has been overseeing the operation of the Wilkes-Barre/Scranton Penguins since the team’s inception in May of 1998. He first served as president of the American Hockey League franchise before being promoted to his current position of CEO in March of 2004.

Under his leadership, Jeff has built the Penguins from the ground up and into one of the model franchises in the AHL.  The team finished in the top five in league attendance in nine of its first 10 seasons and has one of the largest season ticket bases in minor pro hockey. For his efforts, Jeff was named the 2003 recipient of the James C. Hendy Award, given annually to the league’s Executive of the Year.

Prior to moving to Wilkes-Barre, Jeff served as vice president of ticket sales for the Pittsburgh Penguins (1996-98) and oversaw operations at the team’s practice facility, the Iceoplex at Southpointe. Barrett also served as General Manager of the Pittsburgh Stingers of the Continental Indoor Soccer League and the Pittsburgh Phantoms of Roller Hockey International.

Before joining the Penguins organization in 1996, Jeff worked for Olympia Arena Corporation, serving as director of operations for Tiger Stadium, then home to the Detroit Tigers of Major League Baseball.  He began his sports managerial career as assistant director and event coordinator at the Glens Falls Civic Center in upstate New York, working closely with the arena’s main tenant, the AHL’s Adirondack Red Wings.

Jeff received his Bachelor of Science degree in psychology from Providence College in 1984 and a Master’s Degree in sports management from the University of Massachusetts-Amherst in 1987.