The WBS Penguins run several community outreach programs across Northeastern Pennsylvania, including the Robo’s Readers literacy initiative, school and hospital visits with players and mascot Tux, the Rivals Dek Hockey Program, the Penguins GOALS Foundation, and group fundraising events. These programs make WBS Penguins community outreach one of the most active in the AHL.
The Wilkes-Barre/Scranton Penguins are more than a hockey team. Since their founding in 1999, the WBS Penguins have woven themselves into the fabric of Northeastern Pennsylvania, showing up for local youth, schools, hospitals, and underserved communities year after year.
WBS Penguins community outreach reaches far beyond the rink. Through school visits, literacy programs, a traveling street hockey initiative, and a dedicated charitable foundation, the team brings real, lasting value to the region they call home. Here’s a closer look at the programs making it happen.
How Does the Robo’s Readers Program Work?
Robo’s Readers is a reading incentive program designed to encourage literacy among local school children. Originally called the All-Star Reading Program, it was renamed in honor of former WBS Penguins player Darcy Robinson, who passed away in October 2007. Robinson, who was dyslexic, had a deep appreciation for reading, and the program reflects that spirit.
The program is simple and effective. Students track the books they read, and every student who reads 10 books earns a free ticket coupon to an upcoming WBS Penguins home game. Parents can also purchase additional tickets at discounted rates. The program has become a beloved tradition across Northeastern Pennsylvania schools, connecting academic achievement with the excitement of live hockey.
What Do WBS Penguins School and Hospital Visits Look Like?
WBS Penguins school visits bring players, staff, and mascot Tux directly into classrooms across Luzerne and Lackawanna counties. Tux has visited nearly every grade school in both counties over the past 23 years, participating in thousands of community events along the way.
These face-to-face interactions carry real weight. For students, meeting a professional hockey player or team mascot can be a memorable, motivating experience.
For patients in hospitals, a visit from the WBS Penguins brings a moment of joy during a difficult time. To schedule a visit or book a Tux appearance, contact the WBS Penguins front office at 570-208-7367.
What Is the Rivals Dek Hockey Program?
Pens Rivals Dek Hockey Program, presented by M&T Bank, is a traveling street hockey program that brings equipment and trained instructors to schools, local parks and community spaces throughout the region. The program is designed to make hockey accessible to youth who may not otherwise have the opportunity to play, particularly in underserved areas.
By removing cost and travel barriers, The Pens Rivals Program opens the door for more kids to develop skills, build confidence, and discover a love for the sport. It reflects the WBS Penguins’ commitment to growing hockey from the ground up.
What Does the Penguins GOALS Foundation Support?
The Penguins GOALS Foundation is the charitable arm of the WBS Penguins organization. The foundation focuses on youth development, inclusivity in sports, and financial support for local non-profit organizations across Luzerne, Lackawanna, Monroe, Columbia, and Wyoming counties.
How Can Schools and Groups Get Involved with the WBS Penguins?
Fortunately, the WBS Penguins offer tailored game-day experiences for schools, churches, youth organizations, and community groups. These outings can be combined with fundraising opportunities, making them a practical option for groups looking to raise money while giving members a memorable night of hockey.
Group ticket packages can be arranged through the WBS Penguins front office. Visit theGroup Tickets page on the WBS Penguins website for more details.
Support a Team That Gives Back
The WBS Penguins community outreach programs reflect what the organization stands for, on and off the ice. Whether it’s encouraging a child to read, bringing hockey to a local park, or honoring a first responder, the WBS Penguins continue to invest in the communities that support them.
To get involved, schedule a school visit, or learn more about available programs, contact the WBS Penguins front office at 570-208-7367 or visit theWBS Penguins website.
Frequently Asked Questions
How can I schedule a WBS Penguins school visit?
Contact the WBS Penguins front office directly at 570-208-7367 or through the Contact Us page on the WBS Penguins website to request a school or community visit.
What is the Robo’s Readers program?
Robo’s Readers is a reading incentive program for local school children. Students who read 10 books earn a free ticket coupon to a WBS Penguins home game. Parents can also purchase additional tickets at a discounted rate.
Is the Rivals Dek Hockey program free?
Yes. The Pens Rivals program is a free, traveling street hockey program. The WBS Penguins provide equipment and instructors and bring the program to local parks and community spaces at no cost to participants.
